Value Basketball
The absence of branding and digital presence hindered Value Basketball's growth potential, and our mission was to fix that by establishing their online presence, creating a digital hub for their services and information dissemination, and showcasing their value in basketball training.
What We Did
Client
Industry
The goal was to craft a distinctive branding strategy and web design to encapsulate Value Basketball's ethos. We took inspiration from their existing logo, as well as influential sports marketing material, in order to make their services instantly recognizable and engaging.
Integration with Client Management
The team at Value was working with a third-party system, CoachIQ, to process all their client management on the backend. Seamless integration was crucial. We scheduled a call with CoachIQ's Chief Technology Officer to iron the details out, because we like to be sure.
To captivate users, we implemented custom coded JavaScript animations using GSAP (GreenSock Animation Platform). We really wanted to reflect the energy and motion of basketball, going as far as researching physics research papers to nail a bouncing animation.
Value Basketball’s transformation into a digital powerhouse enabled them to showcase their services effectively, grow their client base, and manage clients efficiently. The new website, with its integrated solutions and dynamic animations, became the cornerstone of their digital strategy.
"The team at Mumino are experts at what they do – they exceeded my expectations in every way possible. They did a remarkable job at highlighting our value. This will really accelerate our growth. And I'm glad to say I had a fun time collaborating throughout the whole process."
Yosef Yishak
Founder
